Now Stocking NYDJ Jeans

We're thrilled to announce our new supplier, NYDJ (Not Your Daughter's Jeans), a brand born in 2003 to redefine women's denim. Back then, finding jeans that were both comfortable and flattering was a challenge. Most jeans had low waists and were far from comfortable, and stylish options were rare.

NYDJ changed the game with their unique stretch jeans featuring Lift Tuck technology. These jeans were designed to make women look, feel, and wear a size smaller, thanks to a slimming panel with a patented criss-cross design for a flattering front and a shaping construction that enhances curves at the back.

NYDJ's mission has evolved to provide the perfect fit from head to toe, catering to women of all figures, sizes, and ages with collections including jeans, trousers, skirts, and tops. They've also embraced sustainability with their BlackLast™ and BlueLast Denim technology and a Sustainable collection using organic cotton and recycled materials.

With NYDJ, innovation meets timeless style, delivering pieces that make every woman feel comfortable and confident, embracing the best version of herself. Explore NYDJ's range at Alec W.G. Hall Ltd and experience the perfect blend of comfort and style.

NYDJ (Not Your Daughters Jeans) Stockist